Book By Johnson Alvonco

Key Account Management (KAM)

Key Account Management (KAM)

Manfaat Training :

  • Memahami konsep dan prinsip penerapan Key Account Management (KAM)
  • Meningkatkan pemahaman hal-hal yang mendasar dan pokok yang mutlak diketahui agar perusahaan dapat meningkatkan dan mengoptimalkan keberhasilan menjual kepada key account.
  • Memahami proses management key account
  • Meningkatkan kemampuan cara-cara untuk mendapatkan komitmen pelanggan yang lebih besar dari pelanggan kunci (utama) dengan pendekataan KAM
  • Memiliki kemampuan mengidentifikasi dan mengelola pelanggan utama yang baru
  • Mampu menerapkan key account management untuk mencapai target keuntungan dan pertumbuhan bisnis yang diharapkan

Materi :

  1. Key Account Management (KAM)
    • Introduction KAM
      • Konsep dan Prinsip Key Account Management
      • Indikator Sukses Penerapan KAM
      • Identifying and selecting Key Accounts
        • Siapa itu Key Account kita? Seberapa Penting Bagi Business Kita?
        • Mengapa Key Account Management (KAM) itu Penting?
      • Langkah-langkah Key Account Management (KAM)
        • Memahami berbagai jenis Key Decision Maker, fungsi dan  pengaruh masing-masing untuk  keberhasilan Key Account Selling.
        • Membuat Key Decision Maker berpihak kepada anda
        • Melakukan analysis yang tepat dan menyusun Key Account Strategy yang terarah.
        • Menentukan serangkaian tindakan yang spesifik untuk mendukung strategi.
        • Mengukur keberhasilan langkah demi langkah  dan mengetahui seberapa jauh kita dari tujuan
    • Effective Key Account Management
      • Developing Mutually Beneficial Long-Term Relations With Key Accounts
      • Setting Realistic Sales Related Targets At Key Accounts
      • Key Account Strategies, Plans And Programs
      • How To Effectively Implementation The Key Account Strategies, Plans And Programs
      • Selling Values And Consultative Selling
      • Delivering Winning Sales Presentations To Corporate Level Executives
      • Conducting Complex Negotiations
      • Defending Key Accounts From Competitors
  2. Customer Relationship Management (CRM) & Key Account Management 
    • Konsep dan Prinsip CRM
    • Pentingnya CRM Dalam Mendukung Key Account Management (KAM)
    • CRM Data Management
    • Proses CRM – 4R
      • Relationship
      • Retention
      • Referral
      • Recovery

Target Peserta :

Key Account Directors, Key Account Manager, and Key Account Officer; Sales & Marketing related managers & supervisors; Those groomed for above positions

Pembicara / Fasilitator :

  • Ir. Sudaryanto, MM
  • Irma Sustika, SH, LUTCF, CH, CHT. (Alternative Trainer)
  • Johnson Alvonco, Ph.D. (Alternative Trainer)

Tanggal Pelaksanaan :

05-06 Juli 2018

15-16 Agustus 2018

03-04 September 2018

04-05 Oktober 2018

12-13 November 2018

06-07 Desember 2018

 

Jadwal Public Training 2018 Lengkap

Jam Pelaksanaan :

09.00 – 16.00 WIB

Tempat :
Alternatif Hotel: Ibis Group, Oria, Amos Cozy, The Park Lane, Harris Group, hotel lainnya yang akan kami konfirmasi kemudian

Fee Training (Jakarta) :

Rp. 5.750.000,-/ orang

Private Training :

Rp. 8.000.000,-/ orang (PASTI RUNNING)

Fee Training (Luar Kota) :

Rp. 7.000.000,-/ orang (kirim 1-5 peserta)

Rp. 6.000.000,-/ orang (kirim diatas 5 peserta)

Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

 

INFORMASI

Registrasi, hubungi :

Johnson Indonesia – Training Center

Dwi/ Nur/ Komariah/ Ria

Telp. (021) 541 9152/ 541 7516, Hp: 0815 972 5020

E-mail:

infotraining27@gmail.com

info27@johnson.co.id

Website:

http://www.johnson.co.id

Jadwal Public Training – Johnson Indonesia

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