Marketing Communication Strategy

Marketing Communication Strategy

Manfaat Training :

  • Memahami konsep Integrated Marketing Communication (IMC)
  • Mampu mendesain IMC
  • Mampu Menerapkan IMC

Materi :

  • Integrated Marketing Communication (IMC)
    • Pengertian IMC: Marketing Conventional versus Integrated Marketing
    • Segmenting: Mengapa dan Bagaimana Grouping Customers dan Prospect
    • Membuat Matrix Segmenting
    • Targeting: Bagaimana menentukan sasaran
    • Positioning dimulai dari manajemen Product
    • Menentukan STP (Segmenting Targeting Positioning) produk-oproduk peserta pelatihan
    • Menentukan Branding Product, Target Customers, Benefits, Pricing Policy dan Value Proposition
  • Strategy Branding
  • Dari Brand Perception hinggga membuat Perceptual Map
  • Budgetting Strategy
  • Brand Activation dan Brand Communication Strategy
  • IMC, proses Branding yang kuat menuju Customer Relationship Management
  • Monitoring and Evaluating your Brand(s) serta Success Stories Marketing Planning IMC

Target Peserta :

Marketing Manager, Group atau Product Manager/ Specialist, Account Director/ Manager, Marketing Services Manager, Public Relations Director/Manager, Brand Manger/ Specialist, Communications Manager.

Pembicara / Fasilitator :

  • Glenn J Sompie, SE, MM
  • Johnson Alvonco, Ph.D

Tanggal Pelaksanaan :

23-24 April 2018

07-08 Mei 2018

25-26 Juni 2018

23-24 Juli 2018

20-21 Agustus 2018

13-14 September 2018

Jadwal Public Training 2018 Lengkap

Jam Pelaksanaan :

09.00 – 16.00 WIB

Tempat :
Alternatif Hotel: Ibis Group, Oria, Amos Cozy, The Park Lane, Harris Group, hotel lainnya yang akan kami konfirmasi kemudian

Fee Training (Jakarta) :

Rp. 5.750.000,-/ orang

Private Training :

Rp. 8.000.000,-/ orang (PASTI RUNNING)

Fee Training (Luar Kota) :

Rp. 7.000.000,-/ orang (kirim 1-5 peserta)

Rp. 6.000.000,-/ orang (kirim diatas 5 peserta)

Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

 

INFORMASI

Registrasi, hubungi :

Johnson Indonesia – Training Center

Dwi/ Nur / Komariah/ Ria

Telp. (021) 541 9152/ 541 7516, Hp: 0815 972 5020

E-mail:

infotraining27@gmail.com

info27@johnson.co.id

Website:

http://www.johnson.co.id

http://www.seminarjohnson.com

DOWNLOAD BROSUR

FORM REGISTRASI

Kode Training

Topik Training

Tanggal Training

Lokasi Training

Tipe Permintaan

Peserta yang didaftarkan

Nama

Jabatan

Metode Pembayaran

Pesan

Enrroled By:

Nama

Email

Nama Perusahaan

Jabatan

Telp Kantor

Fax

No. Hp

Note

Kirim Salinan Form ke Email saya

captcha
Masukkan kode diatas:

Print Friendly, PDF & Email

<

JADWAL FIXED TRAINING RUNNING
Accounting Receivable Management

Confirm Running
Mei, 03-04, 2018

Business To Business Marketing & Sales Strategy

Confirm Running
Mei, 14-15, 2018

Salesmanship Training & Workshop

Confirm Running
Mei, 22-23, 2018

TNA & ROI in Training

Confirm Running
Mei, 07-08, 2018

Office Management

Confirm Running
Mei, 14-15, 2018

Total Quality Management

Confirm Running
Mei, 07-08, 2018

Acceptance Sampling Plan (MIL STD 105E & 414)

Confirm Running
Mei, 17-18, 2018

Cost Reduction Strategic in Manufacturing

Confirm Running
Mei, 03-04, 2018

Corporate Budgeting: Planning & Controlling

Confirm Running
Mei, 16-17, 2018

Cash Flow & Treasury Management

Confirm Running
Mei, 17-18 2018

Workload Analysis (Analisa Beban Kerja)

Confirm Running
Mei, 07-08, 2018

Administrasi Keuangan

Confirm Running
Mei, 08-09, 2018

Penerapan Good Corporate Governance (GCG)

Confirm Running
Mei, 24-25, 2018

Presentation Techniques for Bussiness

Confirm Running
Mei, 03-04, 2018

Lean Production & Operation Manufacturing

Confirm Running
Mei, 24-25, 2018

Strategy Marketing Management

Confirm Running
Mei, 02-03, 2018