Book By Johnson Alvonco

Customer Loyalty Management

Customer Loyalty Management

Manfaat Training :

  • Memahami konsep dan prinsip membangun loyalitas pelanggan
  • Mampu memahami Customer Loyalty Management (CLM)
  • Meningkatkan kompetensi professional di bidang Customer Loyalty Management (CLM)
  • Dapat mengerti dan mampu menerapkan strategi membangun loyalitas pelanggan
  • Meningkatkan keterampilan membangun relasi dan kepercayaan yang lebih tinggi dengan pelanggan yang baru membeli (closing) produk atau jasa perusahaan closing
  • Memiliki strategi dan teknik mempertahankan pelanggan yang ada saat ini
  • Memiliki strategi dan teknik mempengaruhi customer loyal saat ini untuk merefrensikan produk & jasa  perusahaan
  • Memiliki strategi dan teknik membangun relasi dalam rangka memperbaiki relasi (recovery) dengan customer -customer yang sempat bermasalah dengan perusahaan
  • Mampu meningkatkan penjualan produk dan jasa melalui program Customer Loyalty Management (CLM)

Materi :

  1. Introduction
    • Tantangan bisnis di era digital dan millenial
    • Siapa Pelanggan Anda?
    • Pentingnya Membangun Relasi Dengan Pelanggan
    • Target Membangun Relasi Dengan Pelanggan
  2. Kompetensi Pendukung Penerapan Customer Loyalty Management (CLM)
    1. Standar General Competence Professional
      • Standard Knowledge, Skill, Attitude For CLM Professional
      • Standar Mindset CLM Professional
      • Standar IQ, PQ, EQ, AQ, SQ
      • Standar Character CLM Professional
      • Standar Communication Skill
      • Standar Creative Problem Solving
    2. Competence In Marketing Management
      • Konsep dan Prinsip Marketing Management
      • Strategic Marketing
      • Marketing Analysis: Segmentation, Targeting, Positioning
    3. Competence In Sales Management
      • Konsep dan Prinsip Sales Management
      • Selling Method: Hard Selling, Soft Selling, Consultative Sellng, Covert Selling
      • Sales Cycle Process
      • After Selling: Up-Selling & Crosss Selling Strategi
    4. General Competence In Service Excellence
      • Konsep dan Prinsip Service
      • Goal Of Customer Satisfaction
      • Layanan Prima Pelanggan (Customer Service Excellent)
      • Dampak Negatif Jika Layanan Buruk
      • Jenis dan Metode Layanan Prima
      • 5 Component Service Excellence (Aspek: People, Process, Physical Evidence, Product & Price)
      • 5 Dimensi Pengukuran Kualitas Service: (Reliability, Responsiveness, Assurance, Emphaty, Tangibles)
      • Cyclus Service
  3. Customer Loyalty Management
    1. Customer Relationship Strategi
      • Konsep Customer Relationship Program
      • Ukuran Sukses Customer Relationship
      • Know Your Customer: Personality, Hobby, Minat, dll
      • Building Relation & Trust: Tahu, Kenal, Teman, Sahabat, Keluarga
      • Strategi Customer Relationship Program: Marketing Strategi, Sales Strategy dan Service Strategy
      • Evaluasi Tingkat Relasi Dengan Pelanggan
    2. Customer Loyalty Pendekatan Customer Retention Strategy
      • What is Customer Loyalty
      • Hierarchy of Customer Need
      • Climbing The Ladder of Customer Loyalty
      • The Pyramid of Customer Loyalty
      • Step to Build Customer Loyalty
      • Metode Customer Loyalty Program
      • Strategi Customer Retention Program: Marketing Strategi, Sales Strategy dan Service Strategy
      • Evaluasi Tingkat Loyalitas (Retensi) Pelanggan
    3. Customer Loyalty Pendekatan Customer Refferal Strategy
      • Konsep Customer Refferal Strategi
      • Strategi Membangun Hubungan Dengan Pelanggan
      • Kenali Jejaring (Network) Pelanggan Anda
      • Strategi Mempengaruhi Pelanggan Anda Untuk Membuka Jejaring nya dan Memviralkan Produk dan Jasa serta program
      • Strategi Membangun Hubungan Dengan Jejeraing (Network) Pelanggan Anda
      • Mengukur Tingkat Keberhasilan Program Customer Refferal Anda
    4. Customer Loyalty Pendekatan Customer Recovery Strategy
      • Konsep Customer Recovery Strategi
      • Mengenali Faktor-Faktor Penyebab Permasalahan Pelaggan Sebelumya
      • Proses Membangun Kembali (Recovery) Dengan Pelanggan Anda
      • Mengukur Tingkat Keberhasilan Program Customer Recovery Anda

Target Peserta :

Karyawan Divisi Customer atau pihak – pihak yang berkepentingan

Pembicara / Fasilitator :

  • Johnson Alvonco, Ph.D.

 (Trainer wajib negatif Rapid Test Covid berlaku selama 14 hari dan menggunakan Face Shield saat mengajar)

Tanggal Pelaksanaan :

03-04 September 2020 15-16 Oktober 2020

17-18 November 2020

21-22 Desember 2020

Jam Pelaksanaan :

  • Online Training: 2 hari / jam 09.00-12.00 WIB
  • Offline Training: 2 hari / jam 09.00-16.00 WIB

Tempat :
Alternatif Hotel: Ciputra Hotel, Ibis Group, Hotel Oria Jakarta, Hotel Holiday Inn Jakarta wahid hasyim, Hotel Twin Plaza , hotel lainnya yang akan kami konfirmasi Alternatif kemudian

Metode Training :

  • Online Training (Zoom Metting)
  • Offline Training (Di Hotel / Johnson Training Center)

Fee Training (Jakarta):

  • Online Training: Rp. 2.500.000,-/orang
  • Offline Training 5.950.000,-/orang

Private Training :

Rp. 8.000.000,-/ orang (PASTI RUNNING)

Fee Training (Luar Kota):

Rp. 12.000.000,-/ orang (PASTI RUNNING)

Rp. 8.500.000,-/ orang (kirim 1-5 peserta)

Rp. 8.000.000,-/ orang (kirim diatas 5 peserta)

Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

INFORMASI

Registrasi, hubungi :

Johnson Indonesia – Training Center

Nur/ Komariah/ Ria/ Nisa / Dinda

Telp. (021) 541 9152/ 541 7516, Hp: 0815 972 5020

E-mail:

[email protected]

[email protected]

Website:

http://www.infoseminarjohnson.com

https://www.johnson.co.id

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