Brand Marketing Strategy

Brand Marketing Strategy

Manfaat Training :

• Memahami konsep dan implementasi brand management
• Mampu mendesain brand yang sukses
• Mampu mengaudit dan mengevaluasi brand
• Mampu melakukan perencanaan media untuk brand equity
• Mampu melakukan perencanaan promosi untuk brand development

Materi :

• Concept Marketing and Brand Management
  • What is brand management
  • The primary responsibilities of brand managers
  • Trends in brand management
  • The benefits strong brands deliver to organizations
• The Brand Management
  • The Brand Management Process
  • Element of Brand loyalty
• Steps to helps brands connect emotionally to their customers:
  • Develop success (re)position a brand
  • Create and manage a strong brand identity
  • Develop a brand identity system and standards
  • Develop a powerful brand tagline
  • Publicity and word-of-mouth marketing to a brand’s advantage
  • Using blogs and other social media to build brands
• Develop a strong brand marketing plan:
  • Marketing tools and techniques
  • Use internal communication, education and training and organization design to align the organization in support of the brand
  • Develop a brand building organization and transform employees into enthusiastic brand champions
• Conducting Brand audit and brand equity
• Measurement of the asset value of a brand
• Managing brand using point-of-sale (POS) data in managing brands
• Qualitative and quantitative brand research methodologies and approaches

Target Peserta :

Marketing, Commersial and Sales dan Departemen lain yang berkaitan dengan brand Management.

Pembicara / Fasilitator :

• Glenn J Sompie, SE. MM. MA
• Dra. Handayani K. CPS., CCP., CPMM., CELM., CNS., CHC., CNLPC., CGHNC., CMt., CTACT., CIBST., CT. BNSP
• Johnson Alvonco, Ph.D (Alternatif Trainer)

Tanggal Pelaksanaan :

Tempat :

Alternatif Hotel: Ciputra Hotel, Ibis Group, Hotel Oria Jakarta, Hotel Holiday Inn Jakarta wahid hasyim, hotel lainnya yang akan kami konfirmasi Alternatif kemudian

Metode Training :

• Online Training (Zoom Meeting)
• Offline Training (Di Hotel / Johnson Training Center) 

Fee Training (Jakarta):

• Online Training: Rp. 5.500.000,-/orang (2 hari 09.00-16.00)
• Offline Training: Rp. 5.950.000,-/orang (Minimal kirimkan 3 orang running di hotel 2 hari)
• Offline Training: Rp. 5.950.000,-/orang (kirimkan 1 orang running di Johnson Training Center 1 hari)

Fee Training (Jakarta):

Rp. 5.950.000,-/ orang (Offline Training)

Fee Training (Jakarta):

Rp. 5.950.000,-/ orang (Offline  Training)

Private Training:

Rp. 8.000.000,-/ orang (PASTI RUNNING)

Fee Training (Luar Kota):

Rp. 12.000.000,-/ orang (PASTI RUNNING)

Rp. 8.500.000,-/ orang (kirim 1-5 peserta)

Rp. 8.000.000,-/ orang (kirim diatas 5 peserta)

Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

INFORMASI

Registrasi, hubungi :

Johnson Indonesia – Training Center

Nur/ Komariah/ Ria/ Nisa / Dinda

Telp. (021) 541 9152/ 541 7516, Hp: 0815 972 5020

E-mail:

[email protected]

[email protected]

Website:

https://www.johnson.co.id

http://www.seminarjohnson.com

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