Book By Johnson Alvonco

Strategy Marketing Management

Strategy Marketing Management

Manfaat Training :

  • Memahami konsep dan prinsip strategic marketing management
  • Memiliki kemampuan memahami proses penyusunan strategic marketing management
  • Mampu menganalisis variable-variabel di dalam strategic marketing management
  • Memiliki kemampuan menerapkan dan mengembangkan berbagai model strategi bisnis yang sesuai dengan produk dan jasa perusahaan

Materi :

  1. Introduction
    • Apa itu Strategi?
    • Konsep Dan Prinsip Strategic Management
    • Tujuan dan Manfaat Strategi Management
    • Tantangan dan Hambatan Penyusunan Strategic Management
  2. Strategi Management
    • Komponen Strategi Management
    • Tingkatan Strategi Management
    • Strategic Management Process
    • Vision, Mission, Goals
    • Strategy Formulation
    • Strategy Implementation
    • Strategy Control
  3. Marketing Strategi Process
    • Understand The Customer
    • Analysis The Market
    • Analysis The Competition
    • Define Marketing Mix
    • Determine Market Positioning
    • Marketing Budget
    • Execution The Plan
  4. Strategic Marketing Analysis
    • Understand Your Customer – Marketing Analysis Model STP
      • Segmentation
      • Targeting
      • Positioning
    • Define Marketing Mix – 4P
      • Product
      • Price
      • Promotion
      • Place
    • Strategic Analytical Tools
      • SWOT (Strengths, Weaknesses, Opportunities, Threats)
      • PESTEL (Political, Economic, Socio- cultural, Technological, Environmental and Legal)
      • Boston Consulting Group (BCG)
  5. Strategic Marketing Management
    • Market Selection – STP
      • Segmentation Strategy
      • Targeting Strategy
      • Product Positioning Strategy
    • Marketing Mix Strategi – 4P
      • Product Marketing Strategy
      • Price Marketing Strategy
      • Place Marketing Strategy
      • Promotion Marketing Strategy
    • Customer Acquisition Strategy
      • Awareness – Interest – Acton
      • Customer Loyalty & Retention
    • Model Competitive Marketing Strategi
      • Competitive Strategi – Five Forces Factors Model by Porter
      • Blue Ocean Strategy (Chan Kim & Renee Mauborgne)
  6. Workshop dan Studi Kasus

Target Peserta :

Manager pemasaran, Manager Produk, Manager , Manager wilayah atau cabang, Manager penjualan

Team Trainer Johnson Indonesia :

  • Johnson Alvonco, Ph.D

Tanggal Pelaksanaan :

09-10 Agustus 2018

19-20 September 2018

29-30 Oktober 2018

28-29 November 2018

27-28 Desember 2018

 

Jadwal Public Training 2018 Lengkap

Jam Pelaksanaan :

09.00 – 16.00 WIB

Tempat :
Alternatif Hotel: Ibis Group, Oria, Amos Cozy, The Park Lane, Harris Group, hotel lainnya yang akan kami konfirmasi kemudian

Fee Training (Jakarta) :

Rp. 5.750.000,-/ orang

Private Training :

Rp. 8.000.000,-/ orang (PASTI RUNNING)

Fee Training (Luar Kota) :

Rp. 7.000.000,-/ orang (kirim 1-5 peserta)

Rp. 6.000.000,-/ orang (kirim diatas 5 peserta)

Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

 

INFORMASI

Registrasi, hubungi :

Johnson Indonesia – Training Center

Nur/ Komariah/ Ria/ Nisa

Telp. (021) 541 9152/ 541 7516, Hp: 0815 972 5020

E-mail:

infotraining27@gmail.com

info27@johnson.co.id

Website:

http://www.johnson.co.id

http://www.seminarjohnson.com

DOWNLOAD BROSUR

FORM REGISTRASI

Kode Training

Topik Training

Tanggal Training

Lokasi Training

Tipe Permintaan

Peserta yang didaftarkan

Nama

Jabatan

Metode Pembayaran

Pesan

Enrroled By:

Nama

Email

Nama Perusahaan

Jabatan

Telp Kantor

Fax

No. Hp

Note

Kirim Salinan Form ke Email saya

captcha
Masukkan kode diatas:

Print Friendly, PDF & Email

<

JADWAL FIXED TRAINING
Strategy Marketing Management

Confirm Running
Oktober, 17, 2018

Office Management

Confirm Running
Oktober, 17-18, 2018

General Affairs (GA) Professional

Confirm Running
Oktober, 25-26, 2018

Accounting Best Practice

Confirm Running
Oktober, 29-30, 2018

Training Need Analysis

Confirm Running
November, 05-06, 2018

BANDUNG
Governance, Risk & Compliance (GRC)

Confirm Running
Oktober, 18-19, 2018

Basic Accounting

Confirm Running
Oktober, 22-23 2018

Influance People

Confirm Running
Oktober, 22-23, 2018

Training For The Trainers (TOT)

Confirm Running
November, 05-06, 2018

Selling Skill Metode NLP-Hypnosis-EQ

Confirm Running
Oktober, 17-18, 2018

Supplier Evaluation

Confirm Running
Oktober, 25-26, 2018

Financial Management For Non Finance (FINON)

Confirm Running
Oktober, 22-23, 2018

Cash Flow & Treasury Management

Confirm Running
Oktober, 22-23, 2018

Legal Drafting: Penyusunan Kontrak Bisnis

Confirm Running
Oktober, 25-26, 2018

Insurance Claims Fraud

Confirm Running
Oktober, 29-30, 2018

Financial Auditing For Internal Auditor

Confirm Running
Oktober, 22-23, 2018

Human Recources For Non HR Manager

Confirm Running
Oktober, 27, 2018

Financial Statement Analisis

Confirm Running
Oktober, 17-18, 2018

Credit Analysis For Multifinance Business

Confirm Running
November, 27-28, 2018





VIDEO JOHNSON