Marketing Communication Strategy

Marketing Communication Strategy

Manfaat Training :

• Memahami konsep Integrated Marketing Communication (IMC)
• Mampu mendesain IMC
• Mampu Menerapkan IMC

Materi :

• Integrated Marketing Communication (IMC)
  • Pengertian IMC: Marketing Conventional versus Integrated Marketing
  • Segmenting: Mengapa dan Bagaimana Grouping Customers dan Prospect
  • Membuat Matrix Segmenting
  • Targeting: Bagaimana menentukan sasaran
  • Positioning dimulai dari manajemen Product
  • Menentukan STP (Segmenting Targeting Positioning) produk-oproduk peserta pelatihan
  • Menentukan Branding Product, Target Customers, Benefits, Pricing Policy dan Value Proposition
• Strategy Branding
• Dari Brand Perception hinggga membuat Perceptual Map
• Budgetting Strategy
• Brand Activation dan Brand Communication Strategy
• IMC, proses Branding yang kuat menuju Customer Relationship Management
• Monitoring and Evaluating your Brand(s) serta Success Stories Marketing Planning IMC

Target Peserta :

Marketing Manager, Group atau Product Manager/ Specialist, Account Director/ Manager, Marketing Services Manager, Public Relations Director/Manager, Brand Manger/ Specialist, Communications Manager.

Pembicara / Fasilitator :

• Glenn J Sompie, SE, MM
• Johnson Alvonco, Ph.D

Tanggal Pelaksanaan :

Jam Pelaksanaan :

• Online Training: 2 hari / jam 09.00-12.00 WIB
• Offline Training: 2 hari / jam 09.00-16.00 WIB

Tempat :
Alternatif Hotel: Ciputra Hotel, Ibis Group, Hotel Oria Jakarta, Hotel Holiday Inn Jakarta wahid hasyim, Hotel Twin Plaza , hotel lainnya yang akan kami konfirmasi Alternatif kemudian

Metode Training :

• Online Training (Zoom Metting)
• Offline Training (Di Hotel / Johnson Training Center) (Trainer wajib negatif Rapid Test Covid berlaku selama 14 hari dan menggunakan Face Shield saat mengajar)

Fee Training (Jakarta):

• Online Training: Rp. 2.500.000,-/orang
• Offline Training: Rp. 5.950.000,-/orang

Fee Training (Jakarta):

Rp. 5.950.000,-/ orang (Offline  Training)

Private Training:

Rp. 8.000.000,-/ orang (PASTI RUNNING)

Fee Training (Luar Kota):

Rp. 12.000.000,-/ orang (PASTI RUNNING)

Rp. 8.500.000,-/ orang (kirim 1-5 peserta)

Rp. 8.000.000,-/ orang (kirim diatas 5 peserta)

Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

INFORMASI

Registrasi, hubungi :

Johnson Indonesia – Training Center

Nur/ Komariah/ Ria/ Nisa / Dinda

Telp. (021) 541 9152/ 541 7516, Hp: 0815 972 5020

E-mail:

[email protected]

[email protected]

Website:

https://www.johnson.co.id

http://www.seminarjohnson.com

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