Marketing Communication Strategy

Published February 18, 2012 | By admin

Marketing Communication Strategy

Manfaat Training :

Memahami konsep Integrated Marketing Communication (IMC)
Mampu mendesain IMC
Mampu Menerapkan IMC

Materi :

Integrated Marketing Communication (IMC)
- Pengertian IMC: Marketing Conventional versus Integrated Marketing
- Segmenting: Mengapa dan Bagaimana Grouping Customers dan Prospect
- Membuat Matrix Segmenting
- Targeting: Bagaimana menentukan sasaran
- Positioning dimulai dari manajemen Product
- Menentukan STP (Segmenting Targeting Positioning) produk-oproduk peserta pelatihan
- Menentukan Branding Product, Target Customers, Benefits, Pricing Policy dan Value Proposition
Strategy Branding
Dari Brand Perception hinggga membuat Perceptual Map
Budgetting Strategy
Brand Activation dan Brand Communication Strategy
IMC, proses Branding yang kuat menuju Customer Relationship Management
Monitoring and Evaluating your Brand(s) serta Success Stories Marketing Planning IMC

Target Peserta :

Marketing Manager, Group atau Product Manager/ Specialist, Account Director/ Manager, Marketing Services Manager, Public Relations Director/Manager, Brand Manger/ Specialist, Communications Manager.

Pembicara / Fasilitator :

Glenn J Sompie, SE, MM
Johnson Alvonco, Ph.D

Tanggal Pelaksanaan :

08-09 September 2020

22-23 Oktober 2020

30-31 November 2020

02-03 Desember 2020

Jam Pelaksanaan :

Online Training: 2 hari / jam 09.00-12.00 WIB
Offline Training: 2 hari / jam 09.00-16.00 WIB

Tempat :
Alternatif Hotel: Ciputra Hotel, Ibis Group, Hotel Oria Jakarta, Hotel Holiday Inn Jakarta wahid hasyim, Hotel Twin Plaza , hotel lainnya yang akan kami konfirmasi Alternatif kemudian

Metode Training :

Online Training (Zoom Metting)
Offline Training (Di Hotel / Johnson Training Center) (Trainer wajib negatif Rapid Test Covid berlaku selama 14 hari dan menggunakan Face Shield saat mengajar)

Fee Training (Jakarta):