Marketing Communication Strategy
Marketing Communication Strategy
Manfaat Training :
- Memahami konsep Integrated Marketing Communication (IMC)
- Mampu mendesain IMC
- Mampu Menerapkan IMC
Materi :
- Integrated Marketing Communication (IMC)
- Pengertian IMC: Marketing Conventional versus Integrated Marketing
- Segmenting: Mengapa dan Bagaimana Grouping Customers dan Prospect
- Membuat Matrix Segmenting
- Targeting: Bagaimana menentukan sasaran
- Positioning dimulai dari manajemen Product
- Menentukan STP (Segmenting Targeting Positioning) produk-oproduk peserta pelatihan
- Menentukan Branding Product, Target Customers, Benefits, Pricing Policy dan Value Proposition
- Strategy Branding
- Dari Brand Perception hinggga membuat Perceptual Map
- Budgetting Strategy
- Brand Activation dan Brand Communication Strategy
- IMC, proses Branding yang kuat menuju Customer Relationship Management
- Monitoring and Evaluating your Brand(s) serta Success Stories Marketing Planning IMC
Target Peserta :
Marketing Manager, Group atau Product Manager/ Specialist, Account Director/ Manager, Marketing Services Manager, Public Relations Director/Manager, Brand Manger/ Specialist, Communications Manager.
Pembicara / Fasilitator :
- Glenn J Sompie, SE, MM
- Johnson Alvonco, Ph.D
Tanggal Pelaksanaan :
30-31 November 2020
02-03 Desember 2020 Tahun 2021 19-20 Januari 2021 04-05 Februari 2021 23-24 Maret 2021 15-16 April 2021 24-25 Mei 2021 |
17-18 Juni 2021
08-09 Juli 2021 18-19 Agustus 2021 13-14 September 2021 06-07 Oktober 2021 03-04 November 2021 14-15 Desember 2021 |
Jam Pelaksanaan :
- Online Training: 2 hari / jam 09.00-12.00 WIB
- Offline Training: 2 hari / jam 09.00-16.00 WIB
Tempat :
Alternatif Hotel: Ciputra Hotel, Ibis Group, Hotel Oria Jakarta, Hotel Holiday Inn Jakarta wahid hasyim, Hotel Twin Plaza , hotel lainnya yang akan kami konfirmasi Alternatif kemudian
Metode Training :
- Online Training (Zoom Metting)
- Offline Training (Di Hotel / Johnson Training Center) (Trainer wajib negatif Rapid Test Covid berlaku selama 14 hari dan menggunakan Face Shield saat mengajar)
Fee Training (Jakarta):
- Online Training: Rp. 2.500.000,-/orang
- Offline Training: Rp. 5.950.000,-/orang
Fee Training (Jakarta):
Rp. 5.950.000,-/ orang (Offline Training)
Private Training:
Rp. 8.000.000,-/ orang (PASTI RUNNING)
Fee Training (Luar Kota):
Rp. 12.000.000,-/ orang (PASTI RUNNING)
Rp. 8.500.000,-/ orang (kirim 1-5 peserta)
Rp. 8.000.000,-/ orang (kirim diatas 5 peserta)
Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir
INFORMASI
Registrasi, hubungi :
Johnson Indonesia – Training Center
Nur/ Komariah/ Ria/ Nisa / Dinda
Telp. (021) 541 9152/ 541 7516, Hp: 0815 972 5020
E-mail:
Website:
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