Strategy Marketing Management
Strategy Marketing Management
Manfaat Training :
- Memahami konsep dan prinsip strategic marketing management
- Memiliki kemampuan memahami proses penyusunan strategic marketing management
- Mampu menganalisis variable-variabel di dalam strategic marketing management
- Memiliki kemampuan menerapkan dan mengembangkan berbagai model strategi bisnis yang sesuai dengan produk dan jasa perusahaan
Materi :
- Introduction
- Apa itu Strategi?
- Konsep Dan Prinsip Strategic Management
- Tujuan dan Manfaat Strategi Management
- Tantangan dan Hambatan Penyusunan Strategic Management
- Strategi Management
- Komponen Strategi Management
- Tingkatan Strategi Management
- Strategic Management Process
- Vision, Mission, Goals
- Strategy Formulation
- Strategy Implementation
- Strategy Control
- Marketing Strategi Process
- Understand The Customer
- Analysis The Market
- Analysis The Competition
- Define Marketing Mix
- Determine Market Positioning
- Marketing Budget
- Execution The Plan
- Strategic Marketing Analysis
- Understand Your Customer – Marketing Analysis Model STP
- Segmentation
- Targeting
- Positioning
- Define Marketing Mix – 4P
- Product
- Price
- Promotion
- Place
- Strategic Analytical Tools
- SWOT (Strengths, Weaknesses, Opportunities, Threats)
- PESTEL (Political, Economic, Socio- cultural, Technological, Environmental and Legal)
- Boston Consulting Group (BCG)
- Understand Your Customer – Marketing Analysis Model STP
- Strategic Marketing Management
- Market Selection – STP
- Segmentation Strategy
- Targeting Strategy
- Product Positioning Strategy
- Marketing Mix Strategi – 4P
- Product Marketing Strategy
- Price Marketing Strategy
- Place Marketing Strategy
- Promotion Marketing Strategy
- Customer Acquisition Strategy
- Awareness – Interest – Acton
- Customer Loyalty & Retention
- Model Competitive Marketing Strategi
- Competitive Strategi – Five Forces Factors Model by Porter
- Blue Ocean Strategy (Chan Kim & Renee Mauborgne)
- Market Selection – STP
- Workshop dan Studi Kasus
Target Peserta :
Manager pemasaran, Manager Produk, Manager , Manager wilayah atau cabang, Manager penjualan
Team Trainer Johnson Indonesia :
- Johnson Alvonco, Ph.D
Tanggal Pelaksanaan :
30-31 November 2020
21-22 Desember 2020 Tahun 2021 06-07 Januari 2021 01-02 Februari 2021 29-30 Maret 2021 01-02 April 2021 05-06 Mei 2021 08-09 Juni 2021 |
05-06 Juli 2021
02-03 Agustus 2021 22-23 September 2021 11-12 Oktober 2021 01-02 November 2021 06-07 Desember 2021 |
Jam Pelaksanaan :
- Online Training: 2 hari / jam 09.00-12.00 WIB
- Offline Training: 2 hari / jam 09.00-16.00 WIB
Tempat :
Alternatif Hotel: Ciputra Hotel, Ibis Group, Hotel Oria Jakarta, Hotel Holiday Inn Jakarta wahid hasyim, Hotel Twin Plaza , hotel lainnya yang akan kami konfirmasi Alternatif kemudian
Metode Training :
- Online Training (Zoom Metting)
- Offline Training (Di Hotel / Johnson Training Center) (Trainer wajib negatif Rapid Test Covid berlaku selama 14 hari dan menggunakan Face Shield saat mengajar)
Fee Training (Jakarta):
- Online Training: Rp. 2.500.000,-/orang
- Offline Training: Rp. 5.950.000,-/orang
Fee Training (Jakarta):
Rp. 5.950.000,-/ orang (Offline Training)
Private Training:
Rp. 8.000.000,-/ orang (PASTI RUNNING)
Fee Training (Luar Kota):
Rp. 12.000.000,-/ orang (PASTI RUNNING)
Rp. 8.500.000,-/ orang (kirim 1-5 peserta)
Rp. 8.000.000,-/ orang (kirim diatas 5 peserta)
Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir
INFORMASI
Registrasi, hubungi :
Johnson Indonesia – Training Center
Nur/ Komariah/ Ria/ Nisa / Dinda
Telp. (021) 541 9152/ 541 7516, Hp: 0815 972 5020
E-mail:
Website:
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