Strategy Marketing Management

Strategy Marketing Management

Manfaat Training :

• Memahami konsep dan prinsip strategic marketing management
• Memiliki kemampuan memahami proses penyusunan strategic marketing management
• Mampu menganalisis variable-variabel di dalam strategic marketing management
• Memiliki kemampuan menerapkan dan mengembangkan berbagai model strategi bisnis yang sesuai dengan produk dan jasa perusahaan

Materi :

1. Introduction
   • Apa itu Strategi?
   • Konsep Dan Prinsip Strategic Management
   • Tujuan dan Manfaat Strategi Management
   • Tantangan dan Hambatan Penyusunan Strategic Management
2. Strategi Management
   • Komponen Strategi Management
   • Tingkatan Strategi Management
   • Strategic Management Process
   • Vision, Mission, Goals
   • Strategy Formulation
   • Strategy Implementation
   • Strategy Control
3. Marketing Strategi Process
   • Understand The Customer
   • Analysis The Market
   • Analysis The Competition
   • Define Marketing Mix
   • Determine Market Positioning
   • Marketing Budget
   • Execution The Plan
4. Strategic Marketing Analysis
   • Understand Your Customer – Marketing Analysis Model STP
     • Segmentation
     • Targeting
     • Positioning
   • Define Marketing Mix – 4P
     • Product
     • Price
     • Promotion
     • Place
   • Strategic Analytical Tools
     • SWOT (Strengths, Weaknesses, Opportunities, Threats)
     • PESTEL (Political, Economic, Socio- cultural, Technological, Environmental and Legal)
     • Boston Consulting Group (BCG)
5. Strategic Marketing Management
   • Market Selection – STP
     • Segmentation Strategy
     • Targeting Strategy
     • Product Positioning Strategy
   • Marketing Mix Strategi – 4P
     • Product Marketing Strategy
     • Price Marketing Strategy
     • Place Marketing Strategy
     • Promotion Marketing Strategy
   • Customer Acquisition Strategy
     • Awareness – Interest – Acton
     • Customer Loyalty & Retention
   • Model Competitive Marketing Strategi
     • Competitive Strategi – Five Forces Factors Model by Porter
     • Blue Ocean Strategy (Chan Kim & Renee Mauborgne)
6. Workshop dan Studi Kasus

Target Peserta :

Manager pemasaran, Manager Produk, Manager , Manager wilayah atau cabang, Manager penjualan

Team Trainer Johnson Indonesia :

• Johnson Alvonco, Ph.D

Tanggal Pelaksanaan :

Jam  Pelaksanaan :

09.00 – 16.00 WIB

Tempat :
Alternatif Hotel: Ibis Group, Oria, Hotel Oria Jakarta, Hotel Twin Plaza , hotel lainnya yang akan kami konfirmasi kemudian

Metode Training :
– Offline Training (Di Hotel / Johnson Training Center)
– Online Training (Special By One Get One Free)

Fee Training (Jakarta):

Rp. 5.950.000,-/ orang (Offline & Online Training)

Private Training:

Rp. 8.000.000,-/ orang (PASTI RUNNING)

Fee Training (Luar Kota):

Rp. 12.000.000,-/ orang (PASTI RUNNING)

Rp. 8.500.000,-/ orang (kirim 1-5 peserta)

Rp. 8.000.000,-/ orang (kirim diatas 5 peserta)

Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

INFORMASI

Registrasi, hubungi :

Johnson Indonesia – Training Center

Nur/ Komariah/ Ria/ Nisa

Telp. (021) 541 9152/ 541 7516, Hp: 0815 972 5020

E-mail:

[email protected]

[email protected]

Website:

https://www.johnson.co.id

http://www.seminarjohnson.com

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