Strategy Marketing Management

Published February 18, 2012 | By admin

Strategy Marketing Management

Manfaat Training :

Memahami konsep dan prinsip strategic marketing management
Memiliki kemampuan memahami proses penyusunan strategic marketing management
Mampu menganalisis variable-variabel di dalam strategic marketing management
Memiliki kemampuan menerapkan dan mengembangkan berbagai model strategi bisnis yang sesuai dengan produk dan jasa perusahaan

Materi :

Introduction
- Apa itu Strategi?
- Konsep Dan Prinsip Strategic Management
- Tujuan dan Manfaat Strategi Management
- Tantangan dan Hambatan Penyusunan Strategic Management
Strategi Management
- Komponen Strategi Management
- Tingkatan Strategi Management
- Strategic Management Process
- Vision, Mission, Goals
- Strategy Formulation
- Strategy Implementation
- Strategy Control
Marketing Strategi Process
- Understand The Customer
- Analysis The Market
- Analysis The Competition
- Define Marketing Mix
- Determine Market Positioning
- Marketing Budget
- Execution The Plan
Strategic Marketing Analysis
- Understand Your Customer – Marketing Analysis Model STP
  - Segmentation
  - Targeting
  - Positioning
- Define Marketing Mix – 4P
  - Product
  - Price
  - Promotion
  - Place
- Strategic Analytical Tools
  - SWOT (Strengths, Weaknesses, Opportunities, Threats)
  - PESTEL (Political, Economic, Socio- cultural, Technological, Environmental and Legal)
  - Boston Consulting Group (BCG)
Strategic Marketing Management
- Market Selection – STP
  - Segmentation Strategy
  - Targeting Strategy
  - Product Positioning Strategy
- Marketing Mix Strategi – 4P
  - Product Marketing Strategy
  - Price Marketing Strategy
  - Place Marketing Strategy
  - Promotion Marketing Strategy
- Customer Acquisition Strategy
  - Awareness – Interest – Acton
  - Customer Loyalty & Retention
- Model Competitive Marketing Strategi
  - Competitive Strategi – Five Forces Factors Model by Porter
  - Blue Ocean Strategy (Chan Kim & Renee Mauborgne)
Workshop dan Studi Kasus

Target Peserta :

Manager pemasaran, Manager Produk, Manager , Manager wilayah atau cabang, Manager penjualan

Team Trainer Johnson Indonesia :

Johnson Alvonco, Ph.D

Tanggal Pelaksanaan :

14-15 September 2020

14-15 Oktober 2020

30-31 November 2020

21-22 Desember 2020

Jam Pelaksanaan :

Online Training: 2 hari / jam 09.00-12.00 WIB
Offline Training: 2 hari / jam 09.00-16.00 WIB

Tempat :
Alternatif Hotel: Ciputra Hotel, Ibis Group, Hotel Oria Jakarta, Hotel Holiday Inn Jakarta wahid hasyim, Hotel Twin Plaza , hotel lainnya yang akan kami konfirmasi Alternatif kemudian

Metode Training :

Online Training (Zoom Metting)
Offline Training (Di Hotel / Johnson Training Center) (Trainer wajib negatif Rapid Test Covid berlaku selama 14 hari dan menggunakan Face Shield saat mengajar)

Fee Training (Jakarta):