Product Development

Product Development

Manfaat Training :

• Konsep dan prinsip product development
• Memiliki kemampuan management product
• Memahami faktor-faktor pendukung proses pengembangan produk
• Memahami tahapan proses membangun product baru
• Memiliki kemampuan membangun produk  yang handal dan siap bertempur di pasar yang hyper kompetitif,
• Memiliki kemampuan mengevaluasi product dan langkah-langkah perbaikannya

Materi :

1. Introduction

• Mengapa anda harus membangun atau mengembangkan produk
• Tantangan pengembangan product
• Kegagalan Peluncuran Produk Baru.
• Persyaratan Kompetensi Professional Dalam Pengenbangan Product

2. Marketing Strategy& Product Development

• Strategic Marketing Management
• Market Analysis: Segmentation, Targeting & Positioning
• Marketing Mix – 4P
• Strategy and planning: Strategy and planning
• Market Size, market demand and market share
• Competitor Analysis: Industry analysis, competitor analysis, competitive advantage
• Value Creation and product feature selection

3. Strategic Product Development

• Concept development and ideas screening
• Value based product pricing
• Cost model development and product forecasting
• Product and business requirements
• Feasibility Study
• Financial Analysis

4. Product Development Process

• Product Solution Definition and Design: Detailed product design including product description, marketing plan, product features, commercials, service levels
• Finalising product build: Product sales and marketing guides, price sheets, product/service collateral, proposals, application forms
• Product readiness testing (technical, commercial and operational)
• Product Launch
• Product Lifecycle
• Product Performance Management & Reporting

Target Peserta :

Manager, Officer atau Specilist Marketing, Product Develoment atau pihak-pihak yang berkepentingan lainnya

Pembicara / Fasilitator :

• Daniel Saputro, MM., MBA.
• Henry Pradipta, SE., MM.

Tanggal Pelaksanaan :

Jam Pelaksanaan :

• Online Training: 2 hari / jam 09.00-12.00 WIB
• Offline Training: 2 hari / jam 09.00-16.00 WIB

Tempat :
Alternatif Hotel: Ciputra Hotel, Ibis Group, Hotel Oria Jakarta, Hotel Holiday Inn Jakarta wahid hasyim, Hotel Twin Plaza , hotel lainnya yang akan kami konfirmasi Alternatif kemudian

Metode Training :

• Online Training (Zoom Metting)
• Offline Training (Di Hotel / Johnson Training Center) (Trainer wajib negatif Rapid Test Covid berlaku selama 14 hari dan menggunakan Face Shield saat mengajar)

Fee Training (Jakarta):

• Online Training: Rp. 2.500.000,-/orang
• Offline Training: Rp. 5.950.000,-/orang

Fee Training (Jakarta):

Rp. 5.950.000,-/ orang (Offline  Training)

Private Training:

Rp. 8.000.000,-/ orang (PASTI RUNNING)

Fee Training (Luar Kota):

Rp. 12.000.000,-/ orang (PASTI RUNNING)

Rp. 8.500.000,-/ orang (kirim 1-5 peserta)

Rp. 8.000.000,-/ orang (kirim diatas 5 peserta)

Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

INFORMASI

Registrasi, hubungi :

Johnson Indonesia – Training Center

Nur/ Komariah/ Ria/ Nisa / Dinda

Telp. (021) 541 9152/ 541 7516, Hp: 0815 972 5020

E-mail:

[email protected]

[email protected]

Website:

https://www.johnson.co.id

http://www.seminarjohnson.com

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