Book By Johnson Alvonco

Product Development

Product Development

Manfaat Training :

  • Konsep dan prinsip product development
  • Memiliki kemampuan management product
  • Memahami faktor-faktor pendukung proses pengembangan produk
  • Memahami tahapan proses membangun product baru
  • Memiliki kemampuan membangun produk  yang handal dan siap bertempur di pasar yang hyper kompetitif,
  • Memiliki kemampuan mengevaluasi product dan langkah-langkah perbaikannya

Materi :

  1. Introduction
  • Mengapa anda harus membangun atau mengembangkan produk
  • Tantangan pengembangan product
  • Kegagalan Peluncuran Produk Baru.
  • Persyaratan Kompetensi Professional Dalam Pengenbangan Product
  1. Marketing Strategy& Product Development
  • Strategic Marketing Management
  • Market Analysis: Segmentation, Targeting & Positioning
  • Marketing Mix – 4P
  • Strategy and planning: Strategy and planning
  • Market Size, market demand and market share
  • Competitor Analysis: Industry analysis, competitor analysis, competitive advantage
  • Value Creation and product feature selection
  1. Strategic Product Development
  • Concept development and ideas screening
  • Value based product pricing
  • Cost model development and product forecasting
  • Product and business requirements
  • Feasibility Study
  • Financial Analysis
  1. Product Development Process
  • Product Solution Definition and Design: Detailed product design including product description, marketing plan, product features, commercials, service levels
  • Finalising product build: Product sales and marketing guides, price sheets, product/service collateral, proposals, application forms
  • Product readiness testing (technical, commercial and operational)
  • Product Launch
  • Product Lifecycle
  • Product Performance Management & Reporting

Target Peserta :

Manager, Officer atau Specilist Marketing, Product Develoment atau pihak-pihak yang berkepentingan lainnya

Pembicara / Fasilitator :

  • Daniel Saputro, MM., MBA.
  • Henry Pradipta, SE., MM.

Tanggal Pelaksanaan :

30-31 Januari 202019-20 Februari 2020

19-20 Maret 2020

12-13 April 2020

12-13 Mei 2020

24-25 Juni 2020

20-21 Juli 2020

18-19 Agustus 2020

08-09 September 2020

22-23 Oktober 2020

30-31 November 2020

02-03 Desember 2020

Jam  Pelaksanaan :

09.00 – 16.00 WIB

Tempat :
Alternatif Hotel: Ibis Group, Oria, Hotel Oria Jakarta, Hotel Twin Plaza , hotel lainnya yang akan kami konfirmasi kemudian

Metode Training :
– Offline Training (Di Hotel / Johnson Training Center)
– Online Training (Special By One Get One Free)

Fee Training (Jakarta):

Rp. 5.950.000,-/ orang (Offline & Online Training)

Private Training:

Rp. 8.000.000,-/ orang (PASTI RUNNING)

Fee Training (Luar Kota):

Rp. 12.000.000,-/ orang (PASTI RUNNING)

Rp. 8.500.000,-/ orang (kirim 1-5 peserta)

Rp. 8.000.000,-/ orang (kirim diatas 5 peserta)

Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

INFORMASI

Registrasi, hubungi :

Johnson Indonesia – Training Center

Nur/ Komariah/ Ria/ Nisa

Telp. (021) 541 9152/ 541 7516, Hp: 0815 972 5020

E-mail:

[email protected]

[email protected]

Website:

https://www.johnson.co.id

http://www.seminarjohnson.com

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