Product Development

Published July 14, 2018 | By admin

Product Development

Manfaat Training :

Konsep dan prinsip product development
Memiliki kemampuan management product
Memahami faktor-faktor pendukung proses pengembangan produk
Memahami tahapan proses membangun product baru
Memiliki kemampuan membangun produk yang handal dan siap bertempur di pasar yang hyper kompetitif,
Memiliki kemampuan mengevaluasi product dan langkah-langkah perbaikannya

Materi :

Introduction

Mengapa anda harus membangun atau mengembangkan produk
Tantangan pengembangan product
Kegagalan Peluncuran Produk Baru.
Persyaratan Kompetensi Professional Dalam Pengenbangan Product

Marketing Strategy& Product Development

Strategic Marketing Management
Market Analysis: Segmentation, Targeting & Positioning
Marketing Mix – 4P
Strategy and planning: Strategy and planning
Market Size, market demand and market share
Competitor Analysis: Industry analysis, competitor analysis, competitive advantage
Value Creation and product feature selection

Strategic Product Development

Concept development and ideas screening
Value based product pricing
Cost model development and product forecasting
Product and business requirements
Feasibility Study
Financial Analysis

Product Development Process

Product Solution Definition and Design: Detailed product design including product description, marketing plan, product features, commercials, service levels
Finalising product build: Product sales and marketing guides, price sheets, product/service collateral, proposals, application forms
Product readiness testing (technical, commercial and operational)
Product Launch
Product Lifecycle
Product Performance Management & Reporting

Target Peserta :

Manager, Officer atau Specilist Marketing, Product Develoment atau pihak-pihak yang berkepentingan lainnya

Pembicara / Fasilitator :

Daniel Saputro, MM., MBA.
Henry Pradipta, SE., MM.

Tanggal Pelaksanaan :

08-09 September 2020

22-23 Oktober 2020

30-31 November 2020

02-03 Desember 2020

Jam Pelaksanaan :

Online Training: 2 hari / jam 09.00-12.00 WIB
Offline Training: 2 hari / jam 09.00-16.00 WIB

Tempat :
Alternatif Hotel: Ciputra Hotel, Ibis Group, Hotel Oria Jakarta, Hotel Holiday Inn Jakarta wahid hasyim, Hotel Twin Plaza , hotel lainnya yang akan kami konfirmasi Alternatif kemudian

Metode Training :

Online Training (Zoom Metting)
Offline Training (Di Hotel / Johnson Training Center) (Trainer wajib negatif Rapid Test Covid berlaku selama 14 hari dan menggunakan Face Shield saat mengajar)

Fee Training (Jakarta):