Product Development
Product Development
Manfaat Training :
- Konsep dan prinsip product development
- Memiliki kemampuan management product
- Memahami faktor-faktor pendukung proses pengembangan produk
- Memahami tahapan proses membangun product baru
- Memiliki kemampuan membangun produk yang handal dan siap bertempur di pasar yang hyper kompetitif,
- Memiliki kemampuan mengevaluasi product dan langkah-langkah perbaikannya
Materi :
- Introduction
- Mengapa anda harus membangun atau mengembangkan produk
- Tantangan pengembangan product
- Kegagalan Peluncuran Produk Baru.
- Persyaratan Kompetensi Professional Dalam Pengenbangan Product
- Marketing Strategy& Product Development
- Strategic Marketing Management
- Market Analysis: Segmentation, Targeting & Positioning
- Marketing Mix – 4P
- Strategy and planning: Strategy and planning
- Market Size, market demand and market share
- Competitor Analysis: Industry analysis, competitor analysis, competitive advantage
- Value Creation and product feature selection
- Strategic Product Development
- Concept development and ideas screening
- Value based product pricing
- Cost model development and product forecasting
- Product and business requirements
- Feasibility Study
- Financial Analysis
- Product Development Process
- Product Solution Definition and Design: Detailed product design including product description, marketing plan, product features, commercials, service levels
- Finalising product build: Product sales and marketing guides, price sheets, product/service collateral, proposals, application forms
- Product readiness testing (technical, commercial and operational)
- Product Launch
- Product Lifecycle
- Product Performance Management & Reporting
Target Peserta :
Manager, Officer atau Specilist Marketing, Product Develoment atau pihak-pihak yang berkepentingan lainnya
Pembicara / Fasilitator :
- Daniel Saputro, MM., MBA.
- Henry Pradipta, SE., MM.
Tanggal Pelaksanaan :
| 30-31 Januari 202019-20 Februari 2020
19-20 Maret 2020 12-13 April 2020 12-13 Mei 2020 24-25 Juni 2020 |
20-21 Juli 2020
18-19 Agustus 2020 08-09 September 2020 22-23 Oktober 2020 30-31 November 2020 02-03 Desember 2020 |
Jam Pelaksanaan :
09.00 – 16.00 WIB
Tempat :
Alternatif Hotel: Ibis Group, Oria, Hotel Oria Jakarta, Hotel Twin Plaza , hotel lainnya yang akan kami konfirmasi kemudian
Metode Training :
– Offline Training (Di Hotel / Johnson Training Center)
– Online Training (Special By One Get One Free)
Fee Training (Jakarta):
Rp. 5.950.000,-/ orang (Offline & Online Training)
Private Training:
Rp. 8.000.000,-/ orang (PASTI RUNNING)
Fee Training (Luar Kota):
Rp. 12.000.000,-/ orang (PASTI RUNNING)
Rp. 8.500.000,-/ orang (kirim 1-5 peserta)
Rp. 8.000.000,-/ orang (kirim diatas 5 peserta)
Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir
INFORMASI
Registrasi, hubungi :
Johnson Indonesia – Training Center
Nur/ Komariah/ Ria/ Nisa
Telp. (021) 541 9152/ 541 7516, Hp: 0815 972 5020
E-mail:
Website:
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